There are so much I want to share with you .. after my graduation from 2 weeks of intensive training in Project Breakthrough. While I am now studying my current campaign that was built during the course and learning to optimise it better, I am revisiting the lessons to recap and getting ready to repeat the process for my next campaign.
So stick with me here and I’m going to dive right in to share some of nuggets from the training.
On Day 3 of the training : Quickest Way to Profit

3 level of marketing

  1. Amateur 
  2. Professional
  3. Authoritative
Assuming they are promoting the same Product A…
 

1. Amateur Marketers

  • they will send traffic straight to the company or product offer page
  • imagine in the same company or product .. 95% Amateur Marketers are sending traffic to the same offer page
  • they will appear to their prospect as just another affiliate ..as they do not stand out from the rest.
  • Have the understanding that the product or the company, they are affiliate to, are their business.
Results >>> Poor conversion and no list (asset) being built , ad spent wasted

2. Professional Marketers

  • Think of ways to stand out by creating their own email capture landing page to build a list ( a list an asset to the Marketer )
  • Build a relationship with the prospect
  • Then Send them to the product offer
  • They Understand that their real business is not the product or the affiliated company but their real business is at the where email are captured on a landing page.
  • With a list .. it opens opportunity to build a relationship with the prospect and cross sell different things that will interest them without having to spend more money on traffic.
Results >>> Great Conversion, List is built (asset) and maximised ad spent

3. Authoritative Marketers

  • This is the same with professional Marketer but one level higher
  • They Own what they promote
  • Promoting what they own gives them Moral Authority
  • They know the product and have 100% belief in it .. they are able to look into the eye of the marketplace and promote with conviction.
At the very least .. we have to operate at the professional level but if we want fastest and biggest results … we must be at the Authoritative level.
This is a good gauge where we stand.
Here’s the picture Vick drew out as a summary.
Stay tune for my next post as I am going to share more nuggets
Day 3 Project Breakthrough Training